Privacy Policy
Effective
What we collect
When you run a free audit, we collect your website address and email address. If you buy the $499 fix kit, Stripe collects your payment details — card numbers never touch our systems.
How we use it
- To run your audit and email you the results.
- To deliver the full report if you purchase it.
- To follow up about your audit — you can opt out of any email, any time.
We do not sell your information or use it for anything unrelated to the audit you asked for.
Analytics & advertising
We use Google Analytics and advertising pixels (Meta, Google, LinkedIn) to understand how people find and use the site and to show our ads to visitors who have been here before. When someone buys a report, we send a one-way hashed (irreversible) record of the purchase to Meta so we can measure which ads work — never your raw email or card details.
You can opt out of ad personalization in your Meta, Google, and LinkedIn ad settings, or by using your browser's tracking controls.
Where it lives
Lead records (email + website) are stored in a restricted-access system that only the two of us can see. Payments are handled entirely by Stripe.
Your choices
Want your data deleted or anonymized? Send us a request and we'll take care of it. Every marketing email we send includes an unsubscribe link.
Questions
This policy is written by the two people who run CoolRankings, not a legal template farm. If anything is unclear, get in touch.