HVAC Search + Site Audit — sample deliverable

https://acme-hvac.example/

Your HVAC website scored 58/100 (Needs Work). Your weakest area is AI & Generative Readiness. Below are 10 specific, paste-ready fixes ranked by impact, plus a hands-on design & UX review of your site.

Search & AI fixes (Brian)

1. 1. No llms.txt file

   An llms.txt file helps AI systems understand and surface your business — yours is missing.

   • Add an /llms.txt file describing your business, services, and key pages in plain text.
   • Keep it short and factual — it helps AI assistants summarize you correctly.

2. 2. No page-level structured data

   Page schema helps AI understand and quote your content; it's missing.

   • Add Service or WebPage JSON-LD to your main service pages.

3. 3. No FAQ structured data

   FAQ schema is a top way to get pulled into AI answers and rich results — you have none.

   • Add a short FAQ section to key pages and mark it up with FAQPage JSON-LD.
   • Use real questions customers ask ("How much is an AC tune-up?").

4. 4. No breadcrumb structured data

   Breadcrumb schema helps search engines map your site structure.

   • Add BreadcrumbList JSON-LD reflecting your page hierarchy.

5. 5. Your brand isn't connected to its profiles

   No sameAs links to your social/business profiles, so search and AI can't connect your brand entity.

   • Add sameAs links in your schema pointing to your GBP, Facebook, Instagram, and Yelp.
   • This connects your website to your verified profiles for search and AI.

6. 6. Your site looks abandoned to Google

   There's no recent date anywhere on the page. Search engines and AI answers favor sites that look actively maintained — yours reads as stale.

   • Add or update a visible date on key pages (e.g. a recently-updated note or blog post).
   • Publish something modest monthly so the site reads as actively maintained.

7. 7. No clear About page for a homeowner to trust you

   Homeowners letting a tech into their house want to know who you are. There's no findable About page telling them — and telling Google — your story.

   • Create an About page: who you are, years in business, service area, licenses, photos.
   • Link it in the main nav so customers and search engines can find it.

8. 8. Not enough content to rank

   The page is too thin to compete for buyer searches or to be cited in AI answers.

   • Build out service pages (AC repair, furnace install, maintenance) with real detail.
   • Aim for substantive, specific copy — what you do, where, and why you're trusted.

9. 9. Missing trust pages (privacy / terms)

   Basic privacy and terms pages signal a legitimate business to both homeowners and Google. Yours are missing or incomplete.

   • Add a Privacy Policy and a Terms page (generators are fine to start).
   • Link them in the footer.

10. 10. Links look broken when shared

    Missing Open Graph tags mean your pages show no image or title when shared or surfaced by AI.

    • Add Open Graph tags (og:title, og:description, og:image) so shared links show a preview.
    • Use a branded image (logo + tagline) as the og:image.

Design & UX review (Savelle)

• First impression

  Within 5 seconds, is it obvious what you do, the area you serve, and how to call?

• Click-to-call

  Is the phone number tap-to-call and visible without scrolling on mobile?

• Mobile usability

  Are tap targets, text size, and spacing comfortable one-handed on a phone?

• Trust signals

  Are reviews, licenses, guarantees, and real photos visible above the fold?

• Service-area clarity

  Does the page clearly state the cities/neighborhoods served?

• Conversion path

  Is there one obvious primary action (call / book), not five competing ones?

• Visual credibility

  Does the design read as current and professional, not dated?

• Speed feel

  Does the page feel fast and stable as it loads on a phone?